Specialty & import food
Sauces, seasonings, snacks, beverages and globally inspired center-store products.
KANSAS CITY, MISSOURI ยท SPECIALTY & IMPORT GROCERY
We get good food onto the shelf - and make sure it moves.
CeDi is the operating layer between food brands and grocery retail. We take a brand from first conversation to retail-ready submission, then stay on the account through launch, velocity tracking and reorders.
Midwest grocery retail
Independent and regional grocers, wholesale channels and specialty accounts.
Brokerage or distribution
Sales representation, wholesale distribution, or a staged hybrid of both.
What we do
Two people have to say yes: the buyer and the brand. We work for both.
For grocery buyers
One point of contact, one complete submission, and a brand that is ready to perform the day it is authorized.
- One complete submission: pricing, case specs, GTINs, shelf life and insurance
- Samples, launch coordination and a single accountable point of contact
- Velocity, reorder and out-of-stock reporting after placement
For food brands
Retail readiness is a checklist, not a mystery. We run it with you, then represent the brand in the market.
- Retail-readiness review across labeling, logistics, margins and compliance
- Buyer positioning, product submission and account follow-through
- Brokerage, distribution or a staged hybrid based on the account
How it works
From product promise to repeat order.
Easy to evaluate. Easy to authorize. Low maintenance after the yes.
Get ready
We close the gaps in pricing, specs, insurance, samples and supply.
Earn the meeting
We present a concise, buyer-ready case to the right category contact.
Launch clean
We coordinate onboarding, terms, product flow and in-store support.
Prove the shelf
We track movement and reorders, then expand only when the numbers support it.
Brand fit
We lead with readiness, not hype.
The right product has a clear consumer, credible economics, reliable supply and a story the shelf can support.
01Retail-ready fundamentalsGTINs, compliant labels, case and pallet specs, shelf life, COI and traceability.
02Economics that survive the channelEnough room for retailer margin, trade support and distribution without breaking the shelf price.
03Supply that can keep the promiseDocumented lead times, a dependable fill rate and a clear logistics owner.
04A reason to earn the facingDistinctive product, clear category logic and a plan to drive trial and reorders.
The name
CEDI
CeDi honors Cedella and Diane - two family matriarchs whose legacies represent Caribbean culture, Midwest grocery tradition and the belief that food creates connection. The name reminds us that relationships open the first door; disciplined execution earns every door after it.
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